Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy that works with
business to help them better understand and implement digital strategies and helping innovative
technology companies to successfully enter the UK market.
She has recently co-founded WeGame2 helping Brands, Agencies, AdTech companies and Publishers
to effectively navigate the complex gaming ecosystem whilst also tapping into the opportunities
available in a more inclusive way.
An ambassador for the online industry, Ellie is also a champion for inclusivity, Co-Founder of Digital
Leading Ladies Group a group of 450+ of the most senior and entrepreneurial women in the digital
advertising industry. She is also a member, mentor and role model for MEFA (Media for All).
In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position
that enables her to take her digital knowledge and understanding into the public sector. As well as
sitting on the board, she is a member of the Audit & Risk Committee and is the Diversity & Inclusion
Champion. She is also a trustee for DigiLearning a charity that teaches digital skills to young adults
from diverse socio-economic backgrounds giving them a pathway into the industry.
During the Global Pandemic, Ellie was an advisor to Cocoa Magazines – the UK’s first Black children’s
magazines. Cocoa Girl was launched in July 2020 when a gap was spotted in the children’s magazine
market. The magazines help to educate and inform about Black culture.
